The companies that we are engaged with currently all share a few common traits and these companies see that their competition is not the same as it was 2 or 3 years ago. In previous years, the SMB market shared common competition, they new where the competitions offices were, they had clients in common where they gained market knowledge, and they could see the activities the competition was doing. Not so today. The SMB market is changing and the new competition is coming at them worldwide. Take software, years ago the barrier to entry was extremely high both in talent and in the infrastructure to develop, and deploy….this has all changed with the cloud. Talent is ready and eager to work, ideas are evolving, and infrastructure is inexpensive, secure, and reliable.
The companies that are embracing the cloud as a tool are more agile and proactive about driving their business. Most of these companies are experiencing huge and rapid growth. Why? They are able to respond to their customer needs, when the customer expects them to respond, and with more relevant information. They are able to do this because they have turned a cost center into a revenue generation tool and these businesses have more time to invest in what the customer wants. They no longer spend their time on break fix or capacity planning, they spend their time on what the customer needs.