Wednesday is the heart of the AWS re:Invent conference. Between Keynotes from Andy Jassy on Tuesday and Werner Vogels on Thursday was a keynote that many did not pay attend to, as it was partner focused. The Global Partner Summit Keynote by Doug Yeum, head of AWS worldwide channels and alliances, was where the partner community learned about cloud-powered innovation and the opportunity that it creates for partners. There were many examples of the huge partner ecosystem and how it impacts companies in their cloud journey. One thing is obvious at this conference, the number of services that AWS is delivering provides a basis for innovation in the partner community. You can read more about the Keynote in a blog post by Evan Luchese Leon here. It’s obvious that the partner community is strong, growing and supported by AWS with the intent of continuing to drive innovation and support for everyone with new products and supporting services.
Stepping back for a moment, it’s amazing to look at the numbers. Over 65,000 people were attending move than 1,100 sessions during the day. It was also apparent that the shear amount of excitement and walking required during the day is starting to wear on people as their step counters are telling them just how much they are moving during the day. And don’t worry if you missed a few of the sessions this week. Just head over to YouTube: https://reinventvideos.com/, filter for 2019 and enjoy them on-demand!
A few of the interesting announcements on Wednesday included:
There are sure to be some really interesting announcements from Werner Vogels during his keynote today.
If you are still cruising the expo for the last hour of the show, don’t forget to stop by the 2nd Watch booth, meet some of the team and lets discuss what you are seeing as well as your challenges and opportunities for the future in AWS.
-David Nettles, Solutions Architect
Day 3 of AWS re:Invent 2019 began with the Global Partner Summit Keynote. As a member of the AWS Partner Network (APN) since 2012, we at 2nd Watch were excited to see this in between Andy Jassy’s and Dr.Vogels’ keynotes – it gave us some time to absorb the previous day’s announcements and hopefully helped highlight what is happening within the APN ecosystem to more of the conference attendees.
The Keynote was delivered by Doug Yeum, Head of AWS Worldwide Channels and Alliances. He began with his background, which included prior experience starting and running a System Integrator (SI), joining AWS in 2014, working as general manager in Korea, and as Andy Jassy’s chief of staff.
Yeum gave some impressive numbers about the growth of APN, such as a 5x increase in the number of partners since 2014, and the fact that they are adding an average of 50 partners per day. He then went in to three areas that AWS is investing in to ensure the success of its partners:
- AWS Innovation: New AWS services lead to more opportunities to help clients realize value from them.
- Geographic Expansion: More regions bring AWS services closer to AWS users and their customers.
- Enterprise Migration: Enterprise applications like SAP tend to use consultants to help them migrate to the cloud.
All of this growth is driving partner diversification and collaboration. Yeum gave numerous examples of next-generation service providers, specialized SIs, Value-Added Resellers (VARs), and management consultants that have emerged recently to help clients navigate ever more complex challenges. Many partners are also combining forces to deliver more complete solutions that they could not offer on their own. Yeum stated that he believed Digital Transformation is the biggest opportunity still out there.
Next up was Stewart Fry, VP of Enterprise IT for BP. He spoke about BP’s cloud journey, which started in 2013, and the various partners who helped them along the way – from their digital foundation, to SAP migrations, to modernizing their application stack. BP continues to accelerate their cloud transformation, announcing that they were going “all-in” in Europe and moving an additional 900 applications. Fry closed with the announcement that AWS will purchase renewable power from BP for AWS datacenters in Europe.
Back on stage, Yeum dove in to three areas from the previous day’s announcements where AWS technical innovation and AWS partners were continuing to enable new benefits for customers; Containers, Machine Learning, and AWS Connect. Christopher Cerruto, VP of Global Architecture and Analytics at Avis, took the stage to discuss ways that AWS services such as SageMaker, EMR, and Redshift were enabling completely new capabilities and efficiencies across their fleet of vehicles, and of course, to talk about the partners that helped them get there.
The next topic was startups. After discussing the many ways that AWS already supports startups today, Yeum announced the new APN Global Startup Program, with prescriptive benefits, an accelerated path to meeting APN requirements, and other tailored resources and support for startups that meet the qualifications.
Dave McCann, VP of AWS Marketplace, followed, talking about how Marketplace is transforming the software supply chain and some changes in the Marketplace to better support partners and enable customers. Highlights included the announcement of Seller Private Offers, the Discovery API, VPC Ingress for Partners, and Data Exchange.
Andy Jassy sat down with Yeum for their fireside chat, which lasted nearly 30 minutes (and kicked off with a mention of 2nd Watch just a few minutes in!). The wide-ranging interview covered subjects such as leadership (which is all about prioritization, according to Jassy), partner experience (which Jassy likened to asking a doctor, “How many times have you done this surgery before?”), and how partners can get the most value from re:Invent (talk to others, ask questions, learn everything you can from the sessions).
Yeum made some more announcements about matching customers with partners who have experience and competency in the right areas – the AWS Service Ready Program and the AWS Retail Competency.
Sandy Carter was the last guest to speak at the keynote, and she gave an update on what is happening in the Public Sector. Highlights included the Authority to Operate program, the Partner Transformation Program, and the new AWS Public Safety/Disaster Response Competency. Yeum wrapped up the keynote by reiterating AWS’s commitment to partner success, acknowledging partners as a key part of AWS’ growth, and that AWS wanted to partner for the long term.
There was a lot for partners to be excited about during today’s presentation. 2nd Watch is looking forward to helping customers get even more value from AWS in 2020!
– Evan Lucchesi Leon, Director, Cloud Advocacy
2nd Watch is presenting two breakout sessions at AWS re:Invent 2019. Add these to your session agenda to attend!
Simple Path to AWS Managed Services (AMS): Wednesday, December 4 – 1:45PM – The Venetian
With AWS Managed Services (AMS) you can eliminate the complexity of managing IT Ops and re-focus on enhancing and delivering your applications. In this session, learn how to accelerate your journey to the cloud by using AMS. We’ll cover the process for assessing, migrating and operationalizing your infrastructure from your on-premise datacenter or existing cloud environment to AMS. Attend this session to learn key steps to streamline this process using automation and infrastructure as code to set up network connectivity, access management, logging, monitoring, backups and configuration. You’ll also discover integration points for an existing managed service provider to seamlessly work with AMS.
Add to your agenda
CCPA – State Privacy Laws’ Effect On Cloud Development: Wednesday, December 4 – 2:10PM – The Venetian
Several states followed the European Union’s Global Data Protection Regulation (GDPR) by enacting their own consumer privacy laws. California’s Consumer Protection Act (CCPA), effective January 2020, goes even further in defining what constitutes private data. What does that mean for your cloud journey and the development of cloud native applications? How will you secure private data, adhering to each state’s regulations, while building a foundation for future law changes without straining cloud infrastructure and digital application teams? This session highlights obligations to be aware of, policies and procedures to pursue, cloud architectural considerations, and KPI’s to determine successful implementation.
Add to your agenda
See you in Vegas!
Will you be at AWS re:Invent 2019? 2nd Watch is sponsoring the event, and we want to see you! Stop by booth #2013 to speak with a cloud solutions expert or pre-schedule your meeting with us today.
Pick up your limited-edition t-shirt and enter to win a DJI Robomaster S1 Robot, the coolest way to learn programming! After assembling the RoboMaster, drive it around firing soft pellets with the help of the on-robot camera to see where you’re aiming and driving.
2nd Watch is hiring and will also be meeting with top-talent professionals at re:Invent. If you are attending re:Invent and would like to discuss opportunities to join our dynamic team, please contact us at email@example.com. Check out our careers page to see a complete list of open positions
See you in Vegas, 2nd Watch Booth 2013!
The annual AWS re:Invent conference is nearing upon us, kicking off December 2nd in Las Vegas. We are pumped up to participate once again and to hear about all of the AWS-related product updates and customer news, not to mention more than a few parties and chances to network with fellow conference-goers. After years of sponsoring and attending the conference, here are some helpful ‘how to re:Invent’ tips we’ve compiled and a few topics we expect to hear about this year, to help you prepare for and maximize your re:Invent experience
Service release announcements
Last year at re:Invent, AWS announced Control Tower (preview). It was then released into GA on June 24, 2019. Since then, we have been keeping a close eye on its adoption as well as a potential roadmap for enhancements. The largest and most obvious of enhancements that we are hoping to see released this year at re:Invent is the ability to integrate existing accounts or organizations into Control Tower – even more specifically, the ability to pull your AWS Landing Zone into Control Tower. This will be a game changer for those who have already heavily adopted AWS and a true must for the overall success of the product.
Just like Control Tower, Security Hub (preview) also was announced last year at re:Invent and then subsequently released into GA on June 24, 2019. Security Hub is a fantastic tool that integrates with multiple AWS services such as Amazon GuardDuty, Amazon Inspector, and Amazon Macie, as well as AWS Partner solutions to monitor compliance. However, it is limited to (at time of writing this article) compliance checks based only on Center for Internet Security (CIS) AWS Foundations Benchmark. The release of integration with Cloud Custodian earlier this year did open up the potential for tons of custom-written compliance checks, but we would like to see more compliance checks released that are out-of-the-box to remove reliance on custom coding and 3rd party tooling. Based on our experience, we believe that PCI may be the next compliance check released for Security Hub.
Let’s talk about the parties
2nd Watch will be hosting its annual AWS re:Invent After Party at the Omnia Nightclub located in Caesars Palace, and it’s sure to be an epic time! There will be great food, drinks, an awesome DJ, and of course the 2nd Watch crew. This party sells out every year! Check out the details on our website.
AWS will be hosting its annual re:Play Party on December 5th and will likely lead to a few active snooze buttons the following morning. Between Broomball, Dodgeball, music, food, drinks and plenty of other entertainment it will definitely measure up to its predecessors. As Chris Traeger (Parks and Recreation) would say, “It is, literally, the best party, ever. “
You can see the full list of activities and events at https://reinvent.awsevents.com/play/.
2nd Watch Tips n’ Tricks
Over the last 7 years we have watched the AWS re:Invent conference grow from about 8,000 to 50,000+ attendees. As we have attended every year, we have picked up an abundance of tips and tricks along the way to help us survive the madness. We are excited to share some of those with you to help you get the most out of your re:Invent adventure.
- App for the win – Download and use the AWS Events app. This will help you manage your time as well as navigate around and between the venues.
- Hurry up and wait – Lines, lines, and even more lines. Have you ever been to Disneyland during spring break? We say this every year and will say it again. Book your spots early. Relying on walk-up attendance for sessions, bootcamps, etc. will likely net you a very frustrating week. Although we have been fortunate enough to hit some gems via the walk-up, it is typically rarer than finding a leprechaun in the middle of the winter with its pot of gold.
- Embrace your extravert – Consider signing up for the Hackathons, Security JAMs, Labs, Workshops, and Chalk Talks instead of just Breakout Sessions. These are often interactive and a great way to learn with your peers.
- Watch for repeats – AWS is known for adding repeat Breakout Sessions for those that are extremely popular. Keep your eye on the AWS Events app for updates throughout the week.
- Get ahead of the pack – After Andrew Jassy’s Keynote there will likely be sessions released to cover new services that were announced. Get ahead of the pack by attending these. Take note that this year Jassy’s keynote will be on Tuesday instead of Wednesday.
- Try not to boil the ocean – You will not be able to attend every session that you are interested in. Pick one learning track and try to get the most out of it. Attempting to pack in several tracks will only have you running around frantically all week.
- No fomo – Most of the sessions are recorded and posted online after re:Invent is over. Fear not if you miss a session that you had your eyes on. You can always view it later while eating your lunch or while attending another meeting about ‘why meetings are important.’
- Get engaged – Don’t be afraid to engage with presenters after the sessions. They are typically there to provide information and love answering questions. Some presenters will also offer up their contact information so you can follow up again at a later time. Don’t be shy, snag some contact cards for topics relevant to your interests.
We are sure that, after December 6th, there will be an overwhelming number of new services to sift through. Once the re:Invent 2019 hangover subsides, 2nd Watch will be at the ready to help you consume and adopt the BEST solutions for your cloud journey. Swing by our booth, #2013, for some swag and a chat. This year we are giving away DJI Robomaster S1 robots (the coolest way to learn programming), and we are excited to see you!
We also invite you to join us at one of our Breakout sessions, Simple Path to AWS Managed Services (AMS) or CCPA – State Privacy Laws Effect on Cloud Development. You can find details and add these sessions to your agenda at https://offers.2ndwatch.com/aws-reinvent-2019.
Finally, don’t forget to schedule a meeting with one of our AWS Cloud Solution Experts while you’re at re:Invent. We would love to hear all about your cloud journey! We hope you are as excited as we are this year and we look forward to seeing you in Las Vegas.
-Dustin Snyder, Cloud Practice Manager
How do you make the right decisions about moving to the cloud when there are over half a million SKUs in AWS alone? In this week’s episode of the Cloud Unfiltered podcast, Ali Amagasu and Pete Johnson talk with Jeff Aden of 2nd Watch about how AWS has changed, how moving to the cloud is helping some companies save a LOT of money, and where the cost savings opportunities are for others that haven’t made the move yet.Check it out:Hosted by Ali Amagasu and Pete Johnson, Cisco Cloud Unfiltered is a series of interviews with the people that are working to move cloud technology and implementation forward.