Thursday marked the last full day of AWS re:Invent 2019 and the morning after another outstanding 2nd Watch party. If you attended, it is understandable if you were unable to make Werner Vogels’ keynote address. Have no fear, 2nd Watch’s Victoria Geronimo has recapped all the highlights for you in her blog post, or you can watch it here. This year, Vogels focused more on how AWS builds to support microservices instead of on new announcements. As usual, his t-shirt choice was a huge topic of conversation.
It has been another great week here in Vegas, and again I am amazed at all the new and interesting people we get to talk to during this conference. It is truly a global experience getting to talk to people from all over the world and some AWS Heroes. I hope we got a chance to meet you at the 2nd Watch booth. If you needed some relaxation time, AWS provided plenty of areas and opportunities to play including Broomball, Dodgeball and the final party, re:Play, which featured Anderson Paak, as well as A-Trak, Jamestown Revival, Jen Lasher, Miya Folick, and STS9.
A few of the interesting announcements on Thursday included:
- The Amazon Builders’ Library, which includes articles on how AWS architects and builds to support their own business.
- Machine Learning Embark Program to help customers train their workforce in machine learning
- Amazon Fraud Detector, a fully managed service that makes it easy to identify potentially fraudulent online activities such as online payment fraud and the creation of fake accounts
- UltraWarm, a fully managed, low-cost, warm storage tier for Amazon Elasticsearch Service that takes a new approach to providing hot-warm tiering in Amazon Elasticsearch Service, offering up to 900TB of storage at almost a 90% cost reduction over existing options
- Advanced Query Accelerator (AQUA) for Amazon Redshift is a new distributed and hardware-accelerated cache that enables Redshift to run up to 10x faster than any other cloud data warehouse
As usual, the announcements this week show that AWS continues to listen to its customers and release services to fill those needs. There are still sessions going on today and thousands heading to the airport. Travel safe and see everyone next year November 30 – December 4, 2020 in Las Vegas.
-Larry Cusick, Solutions Architect
AWS re:Invent kicked off Day 4 with its third and final keynote speech, delivered by Amazon.com’s CTO, Dr. Werner Vogels. 2nd Watch was up early with the birds and excited to hear about the architectural investments AWS is making this year.
The name of the game of this keynote was micro. From Nitro to Fargate to use cases at Vanguard, AWS had microservices up on its moodboard because it allows for more efficient services, greater customization, and speedier deployments.
Vogels began the keynote on Nitro System, AWS’ innovative virtualization platform that will be supporting core services. Hypervisors are integral to the cloud and offer multiple functionalities – protecting hardware, virtualizing storage and CPU, etc. Vogels described them as “monolithic,” which translates to fewer customization options. Inspired by microservices, Nitro modularizes each of these functionalities and offloads them onto hardware and software. By breaking each of these capabilities apart, we can tailor each and build a more efficient and less costly platform for our AWS services. Nitro is at the heart of many of AWS’ newer initiatives, including Outposts, VMware, Bare Metal, and Live Updates.
Vogels also gifted us security nerds with good news – Nitro encrypts everything out of the box and passes on Domain 0 (aka Dom0). Dom0 is a critical functionality of Xen hypervisors and has special privileges allowing it to access hardware. This means that if someone can exploit Dom0, they have direct access to the hardware. In fact, Nitro prohibits admin access entirely.
Clare Liguori, Principal Software Engineer for AWS, took the stage next to reinforce re:Invent’s earlier announcement that Fargate will be supporting EKS. With a clever trivia game demonstration, Clare showed how Fargate allows for better capacity and efficiently isolates containers. She also spent time on Firecracker – a lightweight micro-VMs for containers and serverless applications. She even threw the repo on screen for us! https://github.com/firecracker-microvm/firecracker.
Next, Jeff Dowds, IT Executive from Vanguard, presented a compelling story of how Vanguard developed a Cloud Construction Team to adopt a serverless environment, quickly get a cloud initiative in practice, and reduce overall computing costs.
Reiterating the micro theme, Vogels came back on to discuss the theory behind their cell-based architecture, which enables evolvable architecture and reduces blast radius. Things fail all the time, and if it’s a cell rather than a monolith, it’s harder to bring down the whole architecture. Vogels then discussed Amazon Builder’s Library, which empowers users with write ups on how Amazon architects its own resources in AWS – truly a great resource for anyone building on AWS.
Next up, Sebastian de Halleax, COO of Saildrone, presented how they use AWS to innovate in new ways on the unexplored territory of oceans (wow!). Their Ocean Surveyor is mapping the sea floor and sending data in realtime using AWS. They’ll use this innovation to see how the sea affects humans and vice versa. It’s pretty great to see how AWS is leveraged to solve real world issues outside of the IT realm.
Next up was Dr. Martin Hofmann, Group CIO of Volkswagen AG, which is leveraging AWS Autonomous Factories to innovate their supply chain management. Vogels noted how most equipment is old and outdated at manufacturing plants. Autonomous Factories – used at AWS warehouse and at Volkswagen – envision automating not only manufacturing but repairing of machines. Think Wall-E!
Vogels coined this automation Industry 4.0. As Stefana Muller live-tweeted this morning on 2nd Watch’s feed “This. Is. The. Future… Now.”
Great closeout to a great re:Invent!
-Victoria Geronimo, Product Manager, Security & Compliance
Wednesday is the heart of the AWS re:Invent conference. Between Keynotes from Andy Jassy on Tuesday and Werner Vogels on Thursday was a keynote that many did not pay attend to, as it was partner focused. The Global Partner Summit Keynote by Doug Yeum, head of AWS worldwide channels and alliances, was where the partner community learned about cloud-powered innovation and the opportunity that it creates for partners. There were many examples of the huge partner ecosystem and how it impacts companies in their cloud journey. One thing is obvious at this conference, the number of services that AWS is delivering provides a basis for innovation in the partner community. You can read more about the Keynote in a blog post by Evan Luchese Leon here. It’s obvious that the partner community is strong, growing and supported by AWS with the intent of continuing to drive innovation and support for everyone with new products and supporting services.
Stepping back for a moment, it’s amazing to look at the numbers. Over 65,000 people were attending move than 1,100 sessions during the day. It was also apparent that the shear amount of excitement and walking required during the day is starting to wear on people as their step counters are telling them just how much they are moving during the day. And don’t worry if you missed a few of the sessions this week. Just head over to YouTube: https://reinventvideos.com/, filter for 2019 and enjoy them on-demand!
A few of the interesting announcements on Wednesday included:
There are sure to be some really interesting announcements from Werner Vogels during his keynote today.
If you are still cruising the expo for the last hour of the show, don’t forget to stop by the 2nd Watch booth, meet some of the team and lets discuss what you are seeing as well as your challenges and opportunities for the future in AWS.
-David Nettles, Solutions Architect
Day 3 of AWS re:Invent 2019 began with the Global Partner Summit Keynote. As a member of the AWS Partner Network (APN) since 2012, we at 2nd Watch were excited to see this in between Andy Jassy’s and Dr.Vogels’ keynotes – it gave us some time to absorb the previous day’s announcements and hopefully helped highlight what is happening within the APN ecosystem to more of the conference attendees.
The Keynote was delivered by Doug Yeum, Head of AWS Worldwide Channels and Alliances. He began with his background, which included prior experience starting and running a System Integrator (SI), joining AWS in 2014, working as general manager in Korea, and as Andy Jassy’s chief of staff.
Yeum gave some impressive numbers about the growth of APN, such as a 5x increase in the number of partners since 2014, and the fact that they are adding an average of 50 partners per day. He then went in to three areas that AWS is investing in to ensure the success of its partners:
- AWS Innovation: New AWS services lead to more opportunities to help clients realize value from them.
- Geographic Expansion: More regions bring AWS services closer to AWS users and their customers.
- Enterprise Migration: Enterprise applications like SAP tend to use consultants to help them migrate to the cloud.
All of this growth is driving partner diversification and collaboration. Yeum gave numerous examples of next-generation service providers, specialized SIs, Value-Added Resellers (VARs), and management consultants that have emerged recently to help clients navigate ever more complex challenges. Many partners are also combining forces to deliver more complete solutions that they could not offer on their own. Yeum stated that he believed Digital Transformation is the biggest opportunity still out there.
Next up was Stewart Fry, VP of Enterprise IT for BP. He spoke about BP’s cloud journey, which started in 2013, and the various partners who helped them along the way – from their digital foundation, to SAP migrations, to modernizing their application stack. BP continues to accelerate their cloud transformation, announcing that they were going “all-in” in Europe and moving an additional 900 applications. Fry closed with the announcement that AWS will purchase renewable power from BP for AWS datacenters in Europe.
Back on stage, Yeum dove in to three areas from the previous day’s announcements where AWS technical innovation and AWS partners were continuing to enable new benefits for customers; Containers, Machine Learning, and AWS Connect. Christopher Cerruto, VP of Global Architecture and Analytics at Avis, took the stage to discuss ways that AWS services such as SageMaker, EMR, and Redshift were enabling completely new capabilities and efficiencies across their fleet of vehicles, and of course, to talk about the partners that helped them get there.
The next topic was startups. After discussing the many ways that AWS already supports startups today, Yeum announced the new APN Global Startup Program, with prescriptive benefits, an accelerated path to meeting APN requirements, and other tailored resources and support for startups that meet the qualifications.
Dave McCann, VP of AWS Marketplace, followed, talking about how Marketplace is transforming the software supply chain and some changes in the Marketplace to better support partners and enable customers. Highlights included the announcement of Seller Private Offers, the Discovery API, VPC Ingress for Partners, and Data Exchange.
Andy Jassy sat down with Yeum for their fireside chat, which lasted nearly 30 minutes (and kicked off with a mention of 2nd Watch just a few minutes in!). The wide-ranging interview covered subjects such as leadership (which is all about prioritization, according to Jassy), partner experience (which Jassy likened to asking a doctor, “How many times have you done this surgery before?”), and how partners can get the most value from re:Invent (talk to others, ask questions, learn everything you can from the sessions).
Yeum made some more announcements about matching customers with partners who have experience and competency in the right areas – the AWS Service Ready Program and the AWS Retail Competency.
Sandy Carter was the last guest to speak at the keynote, and she gave an update on what is happening in the Public Sector. Highlights included the Authority to Operate program, the Partner Transformation Program, and the new AWS Public Safety/Disaster Response Competency. Yeum wrapped up the keynote by reiterating AWS’s commitment to partner success, acknowledging partners as a key part of AWS’ growth, and that AWS wanted to partner for the long term.
There was a lot for partners to be excited about during today’s presentation. 2nd Watch is looking forward to helping customers get even more value from AWS in 2020!
– Evan Lucchesi Leon, Director, Cloud Advocacy
2nd Watch is presenting two breakout sessions at AWS re:Invent 2019. Add these to your session agenda to attend!
Simple Path to AWS Managed Services (AMS): Wednesday, December 4 – 1:45PM – The Venetian
With AWS Managed Services (AMS) you can eliminate the complexity of managing IT Ops and re-focus on enhancing and delivering your applications. In this session, learn how to accelerate your journey to the cloud by using AMS. We’ll cover the process for assessing, migrating and operationalizing your infrastructure from your on-premise datacenter or existing cloud environment to AMS. Attend this session to learn key steps to streamline this process using automation and infrastructure as code to set up network connectivity, access management, logging, monitoring, backups and configuration. You’ll also discover integration points for an existing managed service provider to seamlessly work with AMS.
Add to your agenda
CCPA – State Privacy Laws’ Effect On Cloud Development: Wednesday, December 4 – 2:10PM – The Venetian
Several states followed the European Union’s Global Data Protection Regulation (GDPR) by enacting their own consumer privacy laws. California’s Consumer Protection Act (CCPA), effective January 2020, goes even further in defining what constitutes private data. What does that mean for your cloud journey and the development of cloud native applications? How will you secure private data, adhering to each state’s regulations, while building a foundation for future law changes without straining cloud infrastructure and digital application teams? This session highlights obligations to be aware of, policies and procedures to pursue, cloud architectural considerations, and KPI’s to determine successful implementation.
Add to your agenda
See you in Vegas!
Will you be at AWS re:Invent 2019? 2nd Watch is sponsoring the event, and we want to see you! Stop by booth #2013 to speak with a cloud solutions expert or pre-schedule your meeting with us today.
Pick up your limited-edition t-shirt and enter to win a DJI Robomaster S1 Robot, the coolest way to learn programming! After assembling the RoboMaster, drive it around firing soft pellets with the help of the on-robot camera to see where you’re aiming and driving.
2nd Watch is hiring and will also be meeting with top-talent professionals at re:Invent. If you are attending re:Invent and would like to discuss opportunities to join our dynamic team, please contact us at email@example.com. Check out our careers page to see a complete list of open positions
See you in Vegas, 2nd Watch Booth 2013!