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3 Reasons Businesses Are Using Google Cloud Platform for AI

Google Cloud Platform (GCP) offers a wide scope of artificial intelligence (AI) and machine learning (ML) services fit for a range of industries and use cases. With more businesses turning to AI for data-based innovation and new solutions, GCP services are proving effective. See why so many organizations are choosing Google Cloud to motivate, manage, and make change easy.

1. Experimentation and cost savings

Critical to the success of AI and ML models are data scientists. The more you enable, empower, and support your data scientists through the AI lifecycle, the more accurate and reliable your models will be. Key to any successful new strategy is flexibility and cost management. Oneway GCP reduces costs while offering enterprise flexibility is with Google’s AI Platform Notebooks.

Managed JuptyerLab notebook instances give data scientists functional flexibility – including access to BigQuery, with the ability to add CPUs, RAM, and GPUs to scale – cloud security, and data access with a streamlined experience from data to deployment. Relying on on-prem environments, data scientists are limited by resource availability and a variety of costs related data warehousing infrastructure, hosting, security, storage, and other expenses. JuptyerLab notebooks and Big Query, on the other hand, are pay as you go and always available via the AI Platform Notebooks. With cost-effective experimentation, you avoid over provisioning, only pay for what you use and when you run, and give data scientists powerful tools to get data solutions fast.

2. Access and applications

AI and ML projects are only possible after unifying data. A common challenge to accomplishing this first step are data silos across the organization. These pockets of disjointed data across departments threaten the reliability and business outcomes of data-based decision making. The GCP platform is built on a foundation of integration and collaboration, giving teams the necessary tools and expansive services to gain new data insights for greater impacts.

For instance, GCP enables more than just data scientists to take advantage of their AI services, databases, and tools. Developers without data science experience can utilize APIs to incorporate ML into the solution without ever needing to build a model. Even others, who don’t have knowledge around data science, can create custom models that integrate into applications and websites using Cloud AutoML.

Additionally, BigQuery Omni, a new service from GCP, enables compatibility across platforms. BigQuery Omni enables you to query data residing in other places using standard SQL with the powerful engine of BigQuery. This innovation furthers your ability to join data quickly and without additional expertise for unobstructed applicability.

3. ML Training and labs

Google enables users with best practices for cost-efficiency and performance. Through its Quiklabs platform, you get free, temporary access to GCP and AWS, to learn the cloud on the real thing, rather than simulations. Google also offers training courses ranging from 30-minute individual sessions, to multi-day sessions. The courses are built for introductory users, all the way up to expert level, and are instructor-led or self-paced. Thousands of topics are covered, including AI and ML, security, infrastructure, app dev, and many more.

With educational resources at their fingertips, data teams can roll up their sleeves, dive in, and find some sample data sets and labs, and experience the potential of GCP hands-on. Having the ability to experiment with labs without running up a bill – because it is in a sandbox environment – makes the actual implementation, training, and verification process faster, easier, and cost-effective. There is no danger of accidentally leaving a BigQuery system up and running, executing over and over, with a huge cost to the business.

Next steps

If you’re contemplating AL and ML on Google Cloud Platform, get started with Quiklabs to see what’s possible. Whether you’re the one cheerleading AI and ML in your organization or the one everyone is seeking buy-in from, Quiklabs can help. See what’s possible on the platform before going full force on a strategy. Google is constantly adding new services and tools, so partner with experts you can trust to achieve the business transformation you’re expecting.

Contact 2nd Watch, a Google Cloud Partner with over 10 years of cloud experience, to discuss your use cases, level of complexity, and our advanced suite of capabilities with a cloud advisor.

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Webinar: 6 Essential Tactics for your Data & Analytics Strategy

Webinar:  Building an ML foundation for Google BigQuery ML & Looker

-Sam Tawfik, Sr Product Marketing Manager

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3 Types of Employees That Can Use AI Offerings on Google Cloud

The Google Cloud Platform (GCP) comes with a number of services, databases, and tools to operationalize company-wide data management and analytics. With the insights and accessibility provided, you can leverage data into artificial intelligence (AI) and machine learning (ML) projects cost-efficiently. GCP empowers employees to apply their ideas and experience into data-based solutions and innovation for business growth. Here’s how.

1. Developers without data science experience

With GCP, developers can connect their software engineering experience with AI capabilities to produce powerful results. Using product APIs, developers can incorporate ML into the product without ever having to build a model.

Let’s take training videos for example – Your company has thousands of training videos varying in length and across subjects. They include everything from full-day trainings on BigQuery, to minutes-long security trainings. How do you operationalize all that information for employees to quickly find exactly what they want?

Using Google’s Cloud Video Intelligence API, the developer can transcribe not only every single video, word-for-word, but also document the start and end time of every word, in every video. The developer builds a search index on top of the API, and just like that, users can search specific content in thousands of videos. Results display both the relevant videos and timestamps within the videos, where the keyword is found. Now employees can immediately find the topic they want to learn more about, without needing to sift through what could be hours of unrelated information.

Additional APIs include, Cloud Natural Language, Speech-to-Text, Text-to-Speech, Cloud Data Loss Prevention, and many others in ML.

2. Everyone without data science experience, who isn’t a developer

Cloud AutoML enables your less technical employees to harness the power of machine learning. It bridges the gap between the API and building your own ML model. Using AutoML, anyone can create custom models tailored to your business needs, and then integrate those models into applications and websites.

For this example, let’s say you’re a global organization who needs to translate communications across dialects and business domains. The intricacies and complexities of natural language require expensive linguists and specialist translators with domain-specific expertise. How do you communicate in real time effectively, respectfully, and cost-efficiently?

With AutoML Translation, almost anyone can create translation models that return query results specific to your domain, in 50 different language pairs. It graphically ingests your data from any type of Sheet or CSV file. The input data necessary is pairs of sentences that mean the same thing in both the language you want to translate from, and the one you want to translate to. Google goes the extra mile between generic translation and specific, niche vocabularies with an added layer of specificity to help the model get the right translation for domain-specific material. Within an hour, the model translates based on your domain, taxonomy, and the data you provided.

Cloud AutoML is available for platform, sight, structured data, and additional language capabilities.

3. Data scientists

Data scientists have the experience and data knowledge to take full advantage of GCP AI tools for ML. One of the issues data scientists often confront is notebook functionality and accessibility. Whether its TensorFlow, PyTorch, or JupyterLab, these open source ML platforms require too many resources to run on a local computer, or easily connect to BigQuery.

Google AI Platform Notebooks is a managed service that provides a pre-configured environment to support these popular data science libraries. From a security standpoint, AI Platform Notebooks is attractive to enterprises for the added security of the cloud. Relying on a local device, you run the risk of human error, theft, and fatal accidents. Equipped with a hosted, integrated, secure, and protected JupyterLab environment, data scientists can do the following:

  • Virtualize in the cloud
  • Connect to GCP tools and services, including BigQuery
  • Develop new models
  • Access existing models
  • Customize instances
  • Use Git / GitHub
  • Add CPUs, RAM, and GPUs to scale
  • Deploy models into production
  • Backup machines

With a seamless experience from data to a deployed ML model, data scientists are empowered to work faster, smarter, and safer. Contact Us to further your organization’s ability to maximize data, AI, and ML.

Learn more

Webinar: 6 Essential Tactics for your Data & Analytics Strategy

Webinar:  Building an ML foundation for Google BigQuery ML & Looker

-Sam Tawfik, Sr Product Marketing Manager

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Maximizing Cloud Data with Google Cloud Platform Services

If you’re trying to run your business smarter, not harder, utilizing data to gain insights into decision making gives you a competitive advantage. Cloud data offerings empower utilization of data in the cloud, and the Google Cloud Platform (GCP) is full of options. Whether you’re migrating data, upgrading to enterprise-class databases, or transforming customer experience on cloud-native databases – Google Cloud services can fit your needs.

Highlighting some of what Google has to offer

With so many data offerings from GCP, it’s nearly impossible to summarize them all. Some are open source projects being distributed by other vendors, while others were organically created by Google to service their own needs before being externalized to customers. A few of the most popular and widely used include the following.

  • BigQuery: Core to GCP, this serverless, scalable, multi-cloud, data warehouse enables business agility – including data manipulation and data transformation, and it is the engine for AI, machine learning (ML), and forecasting.
  • Cloud SQL: Traditional relational database in the cloud that reduces maintenance costs with fully managed services for MySQL, PostgreSQL, and SQL Server.
  • Spanner: Another fully managed relational database offering unlimited scale, consistency, and almost 100% availability – ideal for supply chain and inventory management across regions and between two databases.
  • Bigtable: Low latency, NoSQL, fully managed database for ML and forecasting, using very large amounts of data in analytical and operational workloads.
  • Data Fusion: Fully managed, cloud-native data integration tool that enables you to move different data sources to different targets – includes over 150 preconfigured connectors and transformers.
  • Firestore: From the Firebase world comes the next generation of Datastore. This cloud-native, NoSQL, document database lets you develop custom apps that directly connect to the database in real-time.
  • Cloud Storage: Object based storage can be considered a database because of all the things you can do with BigQuery – including using standard SQL language to query objects in storage.

Why BigQuery?

After more than 10 years of development, BigQuery has become a foundational data management tool for thousands of businesses. With a large ecosystem of integration partners and a powerful engine that shards queries across petabytes of data and delivers a response in seconds, there are many reasons BigQuery has stood the test of time. It’s more than just super speed, data availability, and insights.

Standard SQL language
If you know SQL, you know BigQuery. As a fully managed platform, it’s easy to learn and use. Simply populate the data and that’s it! You can also bring in large public datasets to experiment and further learn within the platform.

Front-end data
If you don’t have Looker, Tableau, or another type of business intelligence (BI) tool to visualize dashboards off of BigQuery, you can use the software development kit (SDK) for web-based front-end data display. For example, government health agencies can show the public real-time COVID-19 case numbers as they’re being reported. The ecosystem of BigQuery is so broad that it’s a source of truth for your reports, dashboards, and external data representations.

Analogous across offerings

Coming from on-prem, you may be pulling data into multiple platforms – BigQuery being one of them. GCP offerings have a similar interface and easy navigation, so functionality, user experience, and even endpoint verbs are the same. Easily manage different types of data based on the platforms and tools that deliver the most value.

BigQuery Omni

One of the latest GCP services was built with a similar API and platform console to various other platforms. The compatibility enables you to query data living in other places using standard SQL. With BigQuery Omni, you can connect and combine data from outside GCP without having to learn a new language.

Ready for the next step in your cloud journey?

As a Google Cloud Partner, 2nd Watch is here to be your trusted cloud advisor throughout your cloud data journey, empowering you to fuel business growth while reducing cloud complexity. Whether you’re embracing cloud data for the first time or finding new opportunities and solutions with AI, ML, and data science our team of data scientists can help. Contact Us for a targeted consultation and explore our full suite of advanced capabilities.

Learn more

Webinar: 6 Essential Tactics for your Data & Analytics Strategy

Webinar:  Building an ML foundation for Google BigQuery ML & Looker

-Sam Tawfik, Sr Product Marketing Manager

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Cloud Crunch Podcast: 5 Strategies to Maximize Your Cloud’s Value – Create Competitive Advantage from your Data

AWS Data Expert, Saunak Chandra, joins today’s episode to break down the first of five strategies used to maximize your cloud’s value – creating competitive advantage from your data. We look at tactics including Amazon Redshift, RA3 node type, best practices for performance, data warehouses, and varying data structures. Listen now on Spotify, iTunes, iHeart Radio, Stitcher, or wherever you get your podcasts.

We’d love to hear from you! Email us at CloudCrunch@2ndwatch.com with comments, questions and ideas.

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Google Cloud, Open-Source and Enterprise Solutions

In 2020, a year where enterprises had to rethink their business models to stay alive, Google Cloud was able to grow 47% and capture market share. If you are not already looking at Google Cloud as part of your cloud strategy, you probably should.

Google has made conscious choices about not locking in customers with proprietary technology. Open-source technology has, for many years, been a core focus for Google, and many of Google Cloud’s solutions can integrate easily with other cloud providers.

Kubernetes (GKE), Knative (Cloud Functions), TensorFlow (Machine Learning), and Apache Beam (Data Pipelines) are some examples of cloud-agnostic tools that Google has open-sourced and which can be deployed to other clouds as well as on-premises, if you ever have a reason to do so.

Specifically, some of Google Cloud’s services and its go-to-market strategy set Google Cloud apart. Modern and scalable solutions like BigQuery, Looker, and Anthos fall into this category. They are best of class tools for each of their use cases, and if you are serious about your digital transformation efforts, you should evaluate their capabilities and understand what they can do for your business.

Three critical challenges we see from our enterprise clients here at 2nd Watch repeatedly include:

  1. How to get started with public cloud
  2. How to better leverage their data
  3. How to take advantage of multiple clouds

Let’s dive into each of these.

Foundation

Ask any architect if they would build a house without a foundation, and they would undisputedly tell you “No.” Unfortunately, many companies new to the cloud do precisely that. The most crucial step in preparing an enterprise to adopt a new cloud platform is to set up the foundation.

Future standards are dictated in the foundation, so building it incorrectly will cause unnecessary pain and suffering to your valuable engineering resources. The proper foundation, that includes your project structure aligned with your project lifecycle and environments, and a CI/CD pipeline to push infrastructure changes through code will enable your teams to become more agile while managing infrastructure in a modern way.

A foundation’s essential blocks include project structure, network segmentation, security, IAM, and logging. Google has a multi-cloud tool called Cloud Operations for logs management, reporting, and alerting, or you can ingest logs into existing tools or set up the brand of firewalls you’re most familiar and comfortable with from the Google Cloud Marketplace. Depending on your existing tools and industry regulations, compliance best practices might vary slightly, guiding you in one direction or another.

DataOps

Google has, since its inception, been an analytics powerhouse. The amount of data moving through Google’s global fiber network at any given time is incredible. Why does this matter to you? Google has now made some of its internal tools that manage large amounts of data available to you, enabling you to better leverage your data. BigQuery is one of these tools.

Being serverless, you can get started with BigQuery on a budget, and it can scale to petabytes of data without breaking a sweat. If you have managed data warehouses, you know that scaling them and keeping them performant is a task that is not easy. With BigQuery, it is.

Another valuable tool, Looker, makes visualizing your data easy. It enables departments to share a single source of truth, which breaks down data silos and enables collaboration between departments with dashboards and views for data science and business analysis.

Hybrid Cloud Solutions

Google Cloud offers several services for multi-cloud capabilities, but let’s focus on Anthos here. Anthos provides a way to run Kubernetes clusters on Google Cloud, AWS, Azure, on-premises, or even on the edge while maintaining a single pane of glass for deploying and managing your containerized applications.

With Anthos, you can deploy applications virtually anywhere and serve your users from the cloud datacenter nearest them, across all providers, or run apps at the edge – like at local franchise restaurants or oil drilling rigs – all with the familiar interfaces and APIs your development and operations teams know and love from Kubernetes.

Currently in preview, soon Google Cloud will release BigQuery Omni to the public. BigQuery Omni lets you extend the capabilities of BigQuery to the other major cloud providers. Behind the scenes, BigQuery Omni runs on top of Anthos and Google takes care of scaling and running the clusters, so you only have to worry about writing queries and analyzing data, regardless of where your data lives. For some enterprises that have already adopted BigQuery, this can mean a ton of cost savings in data transfer charges between clouds as your queries run where your data lives.

Google Cloud offers some unmatched open-source technology and solutions for enterprises you can leverage to gain competitive advantages. 2nd Watch has helped organizations overcome business challenges and meet objectives with similar technology, implementations, and strategies on all major cloud providers, and we would be happy to assist you in getting to the next level on Google Cloud.

2nd Watch is here to serve as your trusted cloud data and analytics advisor. When you’re ready to take the next step with your data, contact Us.

Learn more

Webinar: 6 Essential Tactics for your Data & Analytics Strategy

Webinar:  Building an ML foundation for Google BigQuery ML & Looker

-Aleksander Hansson, 2nd Watch Google Cloud Specialist

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Are You Ready to Migrate Your Data to the Cloud? Answer These 4 Questions to Find Out

Many companies are already storing their data in the cloud and even more are considering making the migration to the cloud. The cloud offers unique benefits for data access and consolidation, but some businesses choose to keep their data on-prem for various reasons. Data migration isn’t a one size fits all formula, so when developing your data strategy, think about your long-term needs and goals for optimal results.

We recommend evaluating these 4 questions before making the decision to migrate your data to the cloud:

1. Why do you want to move your data?

Typically, there are two reasons businesses find themselves in a position of wanting to change their IT infrastructure. Either your legacy platform is reaching end of life (EOL) and you’re forced to make a change, or it’s time to modernize. If you’re faced with the latter – your business data expanded beyond the EOL platform – it’s a good indication migrating to the cloud is right for you. The benefits of cloud-based storage can drastically improve your business agility.

2. What is important to you?

You need to know why you’re choosing the platform you are deploying and how it’s going to support your business goals better than other options. Three central arguments for cloud storage – that are industry and business agnostic – include:

  • Agility: If you need to move quickly (and what business doesn’t?), the cloud is for you. It’s easy to start, and you can spin up a cloud environment and have a solution deployed within minutes or hours. There’s no capital expense, no server deployment, and no need for an IT implementation team.
  • Pay as you go: If you like starting small, testing things before you go all in, and only paying for what you use, the cloud is for you. It’s a very attractive feature for businesses hesitant to move all their data at once. You get the freedom and flexibility to try it out, with minimal financial risk. If it’s not a good fit for your business, you’ve learned some things, and can use the experience going forward. But chances are, the benefits you’ll find once utilizing cloud features will more than prove their value.
  • Innovation: If you want to ride the technology wave, the cloud is for you. Companies release new software and features to improve the cloud every day, and there’s no long release cycles. Modernized technologies and applications are available as soon as they’re released to advance your business capabilities based on your data.

3. What is your baseline?

The more you can plan for potential challenges in advance, the better. As you consider data migration to the cloud, think about what your data looks like today. If you have an on-prem solution, like a data warehouse, lift and shift is an attractive migration plan because it’s fairly easy.

Many businesses have a collection of application databases and haven’t yet consolidated their data. They need to pull the data out, stage it, and store it without interfering with the applications. The main cloud providers offer different, but similar options to get your data into a place where it can be used. AWS offers S3, Google Cloud has Cloud Storage, and Azure provides Blob storage. Later, you can pull the data into a data warehousing solution like AWS Redshift, Google BigQuery, Microsoft Synapse, or Snowflake.

4. How do you plan to use your data?

Always start with a business case and think strategically about how you’ll use your data. The technology should fit the business, not the other way around. Once you’ve determined that, garner the support and buy-in of sponsors and stakeholders to champion the proof of concept. Bring IT and business objectives together by defining the requirements and the success criteria. How do you know when the project is successful? How will the data prove its value in the cloud?

As you move forward with implementation, start small, establish a reasonable timeline, and take a conservative approach. Success is crucial for ongoing replication and investment. Once everyone agrees the project has met the success criteria, celebrate loudly! Demonstrate the new capabilities, and highlight overall business benefits and impact, to build and continue momentum.

Be aware of your limitations

When entering anything unknown, remember that you don’t know what you don’t know. You may have heard things about the cloud or on-prem environments anecdotally, but making the decision of when and how to migrate data is too important to do without a trusted partner. You risk missing out on big opportunities, or worse, wasting time, money, and resources without gaining any value.

2nd Watch is here to serve as your trusted cloud advisor, so when you’re ready to take the next step with your data, contact Us.

Learn more about 2nd Watch Data and Analytics services

-Sam Tawfik, Sr Product Marketing Manager, Data & Analytics

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