As we talked about in our overview of Digital Marketing, in today’s digital economy, your website is one of the most visible and valuable ways of communicating with your current and potential customers. That is to say, a lot of your business is dependent on your websites. The public cloud offers website hosting solutions that give enterprises a flexible, highly scalable, and low-cost way to deliver their websites and web applications.

With this wealth of options, you can build and host powerful websites that will better serve your customers and, therefore, benefit your business. By moving your websites to the cloud, you can decrease hosting costs and analyze application behavior to turn your data into actionable results. These solutions are also often times fully-managed, making IT’s job that much easier.

So what can hosting your sites in the cloud give you that your traditional hosting solution can’t?

  • Flexibility: With the public cloud, you gain complete control over your business workloads. With the many sizes of servers available, you can build websites and web apps with the technology that you’re most comfortable with. You also have the flexibility to choose the operating system, language and tools that are right for you. Some providers, like Amazon Web Services, even let you pick your platform and go as far as providing SDKs for many of the more popular platforms like Java, Ruby, PHP, Node.js, and .Net. No matter the system you use, it very likely can run on AWS. Watch AWS’ tutorial on How to Launch a WordPress website in 10 mintues.
  • Scalability: The public cloud gives you the scalability to handle variable demand from consumers on your websites. Public cloud- hosted websites, and web apps for that matter, are highly scalable and automatically adjust to grow or shrink to meet the demands that your consumers place on your digital sites.
  • Lower Cost: As with most aspects of the cloud, you pay only for the resources that you use without upfront costs or long term contracts. The pay-as-you-go pricing model for variable workloads like digital marketing allows you to pay only for what you use. Now you can take the money you save and spend it on things that differentiate your business from your competition.
  • Accessibility (geographically, that is): Customers visiting your websites can be located anywhere in the world. Public cloud platforms, like AWS, have datacenters in every geography, which means you’re able to have a datacenter hosting your site anywhere in the world.
  • Better Performance: One sure-fire way to lose a site visitor is with slow site performance. Public cloud services like Amazon CloudFront can deliver your dynamic, static and streaming content with the best possible performance, using a global network of edge locations.


Not only do you increase the performance and lower the hosting cost of your site, but you can also take advantage of other services that help you analyze usage patterns, configurations, infrastructure info, etc. to find ways to increase your site security and turn your site data into viable business results. Learn more about how to get your website up and running in the public cloud.

-Nicole Maus, Marketing Manager