In 2020, a year where enterprises had to rethink their business models to stay alive, Google Cloud was able to grow 47% and capture market share. If you are not already looking at Google Cloud as part of your cloud strategy, you probably should.
Google has made conscious choices about not locking in customers with proprietary technology. Open-source technology has, for many years, been a core focus for Google, and many of Google Cloud’s solutions can integrate easily with other cloud providers.
Kubernetes (GKE), Knative (Cloud Functions), TensorFlow (Machine Learning), and Apache Beam (Data Pipelines) are some examples of cloud-agnostic tools that Google has open-sourced and which can be deployed to other clouds as well as on-premises, if you ever have a reason to do so.
Specifically, some of Google Cloud’s services and its go-to-market strategy set Google Cloud apart. Modern and scalable solutions like BigQuery, Looker, and Anthos fall into this category. They are best of class tools for each of their use cases, and if you are serious about your digital transformation efforts, you should evaluate their capabilities and understand what they can do for your business.
Three critical challenges we see from our enterprise clients here at 2nd Watch repeatedly include:
- How to get started with public cloud
- How to better leverage their data
- How to take advantage of multiple clouds
Let’s dive into each of these.
Ask any architect if they would build a house without a foundation, and they would undisputedly tell you “No.” Unfortunately, many companies new to the cloud do precisely that. The most crucial step in preparing an enterprise to adopt a new cloud platform is to set up the foundation.
Future standards are dictated in the foundation, so building it incorrectly will cause unnecessary pain and suffering to your valuable engineering resources. The proper foundation, that includes your project structure aligned with your project lifecycle and environments, and a CI/CD pipeline to push infrastructure changes through code will enable your teams to become more agile while managing infrastructure in a modern way.
A foundation’s essential blocks include project structure, network segmentation, security, IAM, and logging. Google has a multi-cloud tool called Cloud Operations for logs management, reporting, and alerting, or you can ingest logs into existing tools or set up the brand of firewalls you’re most familiar and comfortable with from the Google Cloud Marketplace. Depending on your existing tools and industry regulations, compliance best practices might vary slightly, guiding you in one direction or another.
Google has, since its inception, been an analytics powerhouse. The amount of data moving through Google’s global fiber network at any given time is incredible. Why does this matter to you? Google has now made some of its internal tools that manage large amounts of data available to you, enabling you to better leverage your data. BigQuery is one of these tools.
Being serverless, you can get started with BigQuery on a budget, and it can scale to petabytes of data without breaking a sweat. If you have managed data warehouses, you know that scaling them and keeping them performant is a task that is not easy. With BigQuery, it is.
Another valuable tool, Looker, makes visualizing your data easy. It enables departments to share a single source of truth, which breaks down data silos and enables collaboration between departments with dashboards and views for data science and business analysis.
Hybrid Cloud Solutions
Google Cloud offers several services for multi-cloud capabilities, but let’s focus on Anthos here. Anthos provides a way to run Kubernetes clusters on Google Cloud, AWS, Azure, on-premises, or even on the edge while maintaining a single pane of glass for deploying and managing your containerized applications.
With Anthos, you can deploy applications virtually anywhere and serve your users from the cloud datacenter nearest them, across all providers, or run apps at the edge – like at local franchise restaurants or oil drilling rigs – all with the familiar interfaces and APIs your development and operations teams know and love from Kubernetes.
Currently in preview, soon Google Cloud will release BigQuery Omni to the public. BigQuery Omni lets you extend the capabilities of BigQuery to the other major cloud providers. Behind the scenes, BigQuery Omni runs on top of Anthos and Google takes care of scaling and running the clusters, so you only have to worry about writing queries and analyzing data, regardless of where your data lives. For some enterprises that have already adopted BigQuery, this can mean a ton of cost savings in data transfer charges between clouds as your queries run where your data lives.
Google Cloud offers some unmatched open-source technology and solutions for enterprises you can leverage to gain competitive advantages. 2nd Watch has helped organizations overcome business challenges and meet objectives with similar technology, implementations, and strategies on all major cloud providers, and we would be happy to assist you in getting to the next level on Google Cloud.
-Aleksander Hansson, 2nd Watch Google Cloud Specialist