AWS re:Invent always has new product launches. The “new toys” are usually the ones that catch the most coverage, but there are a few things we feel are quite interesting coming out of re:Invent 2018 and decided they’d fit in their own section. Some are new products or additions to old products and some are based on the conversations or sessions heard around the event. Read on for our take on things!
AWS Marketplace for Containers
Announced at the Global Partner Summit keynote, the AWS Marketplace for Containers is the next logical step in the Marketplace ecosystem. Vendors will now be able to offer container solutions for their products, just as they do with AWS EC2 AMIs. The big takeaway here is just how important containerization is and how much of a growth we see in the implementation of containerized products and serverless architectures in general. Along with the big announcements around AWS Lambda, this just solidifies the push in the industry to adopt serverless models for their applications.
AWS Marketplace – Private Marketplace
The AWS Marketplace has added the Private Marketplace to its feature set. You can now have your own marketplace that’s shared across your AWS Organizations. This is neat and all, but I think what’s even more interesting is what it hints at in the background. It seems to me that in order to have a well established marketplace at all, your organization is going to need to be journeying on that DevOps trail: smaller teams who own and deploy focused applications (in this case, internally). I think it shows that a good deployment pipeline is really the best way to handle a project, regardless if it’s for external customers or internal customers.
This looks really cool. Firecracker is a virtualization tool that is built specifically for microVMs and function-based services (like Lambda or Fargate). It runs on bare metal… wait, what? I thought we’re trying to move AWAY from our own hosted servers?! That’s true, and I’ll be honest, I don’t think many of our customers will be utilizing it. However, consider all the new IoT products and features that were announced at the conference and you’ll see there’s still a lot of bare metal, both in use AND in development! I don’t think Firecracker is meant solely for large server farm type setups, but quite possibly for items in the IoT space. The serverless / microservice architecture is a strong one, and this allows that to happen in the IoT space. I’m currently working on installing it onto my kids’ minecraft micro computer. Do I smell another blog post?
Andy Jassy Says What?
In the fireside chat with Andy Jassy in the partner keynote, there were several things I found interesting, albeit not surprising (moving away from Oracle DB), but there was one that stood out above the rest:
I hear enterprises, all the time, wanting help thinking about how they can innovate at a faster clip. And, you know, it’s funny, a lot of the enterprise EBC’s I get to be involved in… I’d say roughly half the content of those are enterprises asking me about our offering and how we think about our business and what we have planned in the future, but a good chunk of every one of those conversations are enterprises trying to learn how we move quickly and how we invent quickly, and I think that enterprises realize that in this day and age if you are not reinventing fast and iterating quickly on behalf of your customers, it’s really difficult to be competitive. And so I think they want help from you in how to invent faster. Now, part of that is being able to operate on top of the cloud and operate on top of a platform like AWS that has so many services that you can stitch together however you see fit. Some of it also is, how do people think about DevOps? How do people think about organizing their teams? You know… what are the right constraints that you have but that still allow people to move quickly.
He said DevOps! So larger companies that are looking to change don’t just want fancy tools and fancy technology, but they also need help getting better at affecting change. That’s absolutely outside the wheelhouse of AWS, but I think it’s very interesting that he specifically called that out, and called it out during the partner keynote. If you’re interested in learning more about any of these announcements, contact us.
-Lars Cromley, Director of Engineering