Thursday marked the last full day of AWS re:Invent 2019 and the morning after another outstanding 2nd Watch party. If you attended, it is understandable if you were unable to make Werner Vogels’ keynote address. Have no fear, 2nd Watch’s Victoria Geronimo has recapped all the highlights for you in her blog post, or you can watch it here. This year, Vogels focused more on how AWS builds to support microservices instead of on new announcements. As usual, his t-shirt choice was a huge topic of conversation.
It has been another great week here in Vegas, and again I am amazed at all the new and interesting people we get to talk to during this conference. It is truly a global experience getting to talk to people from all over the world and some AWS Heroes. I hope we got a chance to meet you at the 2nd Watch booth. If you needed some relaxation time, AWS provided plenty of areas and opportunities to play including Broomball, Dodgeball and the final party, re:Play, which featured Anderson Paak, as well as A-Trak, Jamestown Revival, Jen Lasher, Miya Folick, and STS9.
A few of the interesting announcements on Thursday included:
Amazon Fraud Detector, a fully managed service that makes it easy to identify potentially fraudulent online activities such as online payment fraud and the creation of fake accounts
UltraWarm, a fully managed, low-cost, warm storage tier for Amazon Elasticsearch Service that takes a new approach to providing hot-warm tiering in Amazon Elasticsearch Service, offering up to 900TB of storage at almost a 90% cost reduction over existing options
Advanced Query Accelerator (AQUA) for Amazon Redshift is a new distributed and hardware-accelerated cache that enables Redshift to run up to 10x faster than any other cloud data warehouse
As usual, the announcements this week show that AWS continues to listen to its customers and release services to fill those needs. There are still sessions going on today and thousands heading to the airport. Travel safe and see everyone next year November 30 – December 4, 2020 in Las Vegas.
Wednesday is the heart of the AWS re:Invent conference. Between Keynotes from Andy Jassy on Tuesday and Werner Vogels on Thursday was a keynote that many did not pay attend to, as it was partner focused. The Global Partner Summit Keynote by Doug Yeum, head of AWS worldwide channels and alliances, was where the partner community learned about cloud-powered innovation and the opportunity that it creates for partners. There were many examples of the huge partner ecosystem and how it impacts companies in their cloud journey. One thing is obvious at this conference, the number of services that AWS is delivering provides a basis for innovation in the partner community. You can read more about the Keynote in a blog post by Evan Luchese Leon here. It’s obvious that the partner community is strong, growing and supported by AWS with the intent of continuing to drive innovation and support for everyone with new products and supporting services.
Stepping back for a moment, it’s amazing to look at the numbers. Over 65,000 people were attending move than 1,100 sessions during the day. It was also apparent that the shear amount of excitement and walking required during the day is starting to wear on people as their step counters are telling them just how much they are moving during the day. And don’t worry if you missed a few of the sessions this week. Just head over to YouTube: https://reinventvideos.com/, filter for 2019 and enjoy them on-demand!
A few of the interesting announcements on Wednesday included:
There are sure to be some really interesting announcements from Werner Vogels during his keynote today.
If you are still cruising the expo for the last hour of the show, don’t forget to stop by the 2nd Watch booth, meet some of the team and lets discuss what you are seeing as well as your challenges and opportunities for the future in AWS.
While the weather in Vegas turned cold and rainy yesterday, the enthusiasm for the conference remained bright.
Werner Vogels, Amazon’s CTO, with the help of his Amazon Alexa, started the day off walking us through his journey from his worst day at AWS to his best.
His worst involved an on-prem database that couldn’t scale to meet their needs. This lead to the creation of Aurora, the fastest growing service in AWS since its release. Leave it to AWS to solve a database problem by building a better database from the ground up. This led to purpose built DBs such as RDS, DynomoDB, Elasticache and Neptune.
His best day, not surprisingly, is the day they moved their largest data warehouse off Oracle to Redshift.
AWS’ scalable and reliable infrastructure were the main themes of these stories. This laid the groundwork for the new announcements centering around serverless. Vogels wants to free customers from having to worry about the underlying infrastructure. His favorite keynote was when he announced Lambda in 2014.
Vogels stated that 95% of AWS features are built based on customer feedback, which lead to the following new announcements:
Amazon Redshift concurrency scaling: An improvement on the existing product that provides consistently fast responses to queries even when there are thousands of concurrent users and queries. This is available for preview today. You can sign up on the Redshift page.
Step Functions service integrations: This allows you to connect to AWS services without having to write customer code. Currently this supports eight AWS services; Batch, ECS, Fargate, Glue, DynamoDB, SNS, SQS, and SageMaker.
ALB Support for Lambda: Users can now have stateful HTTP access serverless applications. This could allow applications that are server-based to be moved to Lambda functions without affecting the end user.
Amazon Managed Streaming for Kafka: Kafka is an open-sourced data streaming tool and can be hard to manage and set-up. AWS wants to take over this burden for you by providing a managed service.
AWS Well-Architected tool: Well-Architected reviews have been around for some time, and I have conducted a few myself. As you can imagine, AWS and its partners don’t have enough resources to help customers conduct these reviews. Starting today, the automated tools are available for you do this this review yourself.
Sessions and Events
Yesterday was another full day of sessions, including some covering the new announcements from Jassy and Vogels. As my colleague stated yesterday, if you missed a session, you can stream it on-demand later on the AWS re:Invent YouTube channel.
The night wound up with not-to-be-missed AWS re:PLAY with music by Skrillex.
Yesterday was also the final day of the Expo, and we at 2nd Watch hope you got a chance to stop by our booth to say hi. Over the week, we had the pleasure of talking to cloud consumers from all over the world. Regardless of location and industry, we all enjoyed solving technical challenges with AWS services.
Every year AWS re:Invent gets bigger and better. There are more people attending and even more who will participate remotely than any previous year. There are also more vendors showing the strength of the AWS ecosystem.
You realized why when Andy Jassy started his keynote session Wednesday morning. The growth rate of AWS is phenomenal. Adoption is up, revenues are up and AWS responds with customer-driven changes. Three years ago, there were less than 100 AWS services out here, and now, with yesterday’s announcements, there are more than 140. Jassy discussed a lot at the keynote, but the focus was on three major themes:
The first theme was around Storage/Database with services such as Amazon FSx, which provides a platform for such things as FSx for Windows File Server. This is like Amazon EFS, but instead of supporting the NFS protocol it supports the SMB protocol. For those running workloads on Windows, you now have a shared filesystem. If you need a file system for High Performance Computing cluster, then FSx supports Lustre. I would look for more protocols and services in the future.
FSx was just the tip of the iceberg with new options DynamoDB Read/Write Capacity On Demand, another storage tier for Glacier called Deep Archive, a time-oriented database named Timestream, a fully managed ledger database – QLDB and even a Managed Blockchain service. Read more about these from AWS:
The second theme was around Security. It surprises no one that AWS is always expanding their offerings in this space. They are fond of saying that security is Job One at AWS. Two interesting announcements here were AWS Control Tower and AWS Security Hub. These will assist in many aspects of managing your AWS accounts and increasing your security posture across your entire AWS account footprint.
Machine Learning/Artificial Intelligence
The final theme was around Machine Learning/Artificial Intelligence. We see a lot of effort being put into AWS’ Machine Learning and Artificial Intelligence solutions. This shows with the number of announcements this year. New Sagemaker offerings, Elastic Inference, and even their own specialized chip all point to a focus in this area.
And we can’t forget the cool toy of the show – DeepRacer. Like Amazon DeepLens from last year, this “toy” car will help you explore machine learning. It has sensors and compute onboard, so you can teach it how to drive. There’s even a DeepRacer League, where you can compete for a trophy at AWS re:Invent 2019!
Although not one of the three main themes, and not available until 2019, AWS Outposts was another exciting feature yesterday. Want to run your own “region” in your datacenter? Take a look at this. It is fully-managed, maintained and supported infrastructure for your datacenter. It comes in two variants – 1) VMware Cloud on AWS Outposts, which allows you to use the same VMware control plane and APIs you use to run your infrastructure and, 2) AWS native variant of AWS Outposts allows you to use the same exact APIs and control plane you use to run in the AWS cloud, but on-premises.
If you can’t come to the cloud, it can come to you.
Sessions and Events
There are more sessions than ever at this year’s re:Invent, and the conference agenda is full of interesting and useful events and demos. It’s always great to know that, even if you missed a session, you can stream it on-demand later on the AWS re:Invent YouTube channel. And we can’t forget the expo hall, which has been very heavily-trafficked. If you haven’t yet, stop by and see 2nd Watch in booth 2440. We’re giving away one more of those awesome Amazon DeepLens cameras we mentioned earlier in this post. This year’s re:Invent shows that AWS is bigger and better than ever!
Day 2 at AWS re:Invent 2018 was busy with its breakout sessions, panels discussions, and training bootcamps. Amidst all of this were a slew of new services and service feature announcements for AWS. Here’s a quick overview.
Private Marketplace: Private Marketplace allows IT administrators to create a pre-approved, authorized list of marketplace offerings that meet corporate guidelines and standards. This controls which marketplace products can be deployed in your cloud environment. It integrates with AWS Organizations and can be customized to include your logo and corporate branding.
New Container Products in AWS Marketplace: More than 180 container products are now available in the AWS Marketplace. These can be consumed straight from the ECS console.
AWS Developer Tools: These tools now provide better support for Continuous Delivery for AWS Fargate and Amazon ECS, allowing support blue/green deployments via AWS CodeDeploy.
AWS Elemental MediaConnect: A new, general availability services launched on Tuesday is AWS Elemental MediaConnect that provides a reliable, secure, flexible transport service for live video.
Broadcasters and content owners can now more easily transmit their content to destinations around the world.
Amazon CloudWatch Logs Insights: A new analytics service for CloudWatch logs, you can now run queries on logs, create a dashboard for log-based metrics, and visualize timeseries data.
Amazon DynamoDB Support for Transactions: DynamoDB now supports ACID (atomicity, consistency, isolation, and durability) transactions allowing a new class of mission-critical workloads to run on DynamoDB.
Amazon Comprehend Medical: A natural language processing service for medical text makes it easier to use machine learning to extract relevant medical information from unstructured text.
Customized Translations for Amazon Translate: A new feature called Custom Terminology allows you to customize Amazon Translate to use your company or domain specific vocabulary.
Java-based Stream Processing for Amazon Kinesis Data Analytics: You can now use Java code to continuously transform and load your data.
Dashboard embedding and APIs for Amazon QuickSight: QuickSight dashboards can now be embedded in your applications.
With all these announcements yesterday, we can’t wait to see what today brings! If you haven’t yet, stop by and visit us in booth #2440 and enter to win an Amazon DeepLens.