Information Technology Client
Serverless Computing Solutions Reduce Development Time.
Our client had poor access to sales leads that was affecting their conversion rates and limiting their annual sales revenue.
2nd Watch developed a serverless computing solution that created automated email alerts for stagnating opportunities and provided easy access to important lead information in real time.
With the better access to information, our client was able to increase their sales lead conversion by 32%.
Poor access to strategic sales lead information was affecting conversion rates and limiting annual sales revenue. Our client needed a fast solution that provided enterprise-wide access to opportunity data, prevented overlooked or inactive leads, and fit within a limited development budget. The company did not have a large IT staff and needed a solution that reduced the overall development time, devops requirements, and operational costs.
2nd Watch considered the following when architecting the solution:
- Time to market
- Long-term maintainability
- Overall development and deployment costs
- Administration and maintenance requirements
2nd Watch developed a serverless computing solution hosted in Microsoft Azure that created automated email alerts to executive staff for stagnating opportunities, as well as a secured, interactive web application that provided easy access to important lead information in real time.
The serverless computing solution was completed at 64% of the development cost estimated for an on-premise solution, and deployment time was reduced from three weeks to two days.
Within the year, our client was able to increase their sales lead conversion by 32% by reducing inactivity and avoiding lost opportunities. With better access to information, productive meeting engagement between staff and executive personnel dramatically increased, and less time was spent presenting one sided sales updates.