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Lifecycle Streams

The Media & Entertainment (M&E) industry is in a constant state of evolution – creating and acquiring new content experiences, designing more efficient ways to manage and distribute content, and accelerating the monetization of assets and data. 

Traditionally, this has fallen into 4 lifecycle streams:

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How we help?

At 2nd Watch, we look at how a cloud native approach can modernize your content lifecycle, from creation, to monetization. Our certified cloud experts have extensive hands-on experience across 5 major categories including:

Media Pipelines

Unified workflows using cloud to improve speed and efficiency of the supply chain, enabling the growing range of formats and distribution channels.

Content Distribution

Enabling direct to consumer and OTT for richer audience experience and valuable viewer profile insights.

Intelligent Data Catalog

Centralizing the media catalog in the cloud providing the foundation for enriching archives with AI/ML, surfacing unique and relevant content faster, creating memorable audience experiences and realizing new monetization opportunities.

Remote Workflows

Creating virtual studios in the cloud powered by scalable GPU based virtual machines across cloud providers coupled with strong technology partners enabling unique avenues for media professionals to work remotely.

Monetization and Insight

Shifting to direct-to-consumer and OTT to provides an array of new ways to understand and engage audiences, and provide advertisers with organic channels for reaching the right people.

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451 Report: 2nd Watch Sees Momentum in Media Sector as Data & App Modernization Practices Grow

451 Research says 2nd Watch is well-positioned to serve the media & entertainment market, which faces increasing pressure from consumers and competitors to improve digital experience.

With our cloud services, you get greater flexibility, security, and agility and can spend more time driving your business forward.