Media and Entertainment

Cloud Native Solutions for the Media World.

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How we Help

The Media & Entertainment (M&E) industry is in a constant state of evolution – creating and acquiring new content experiences, designing more efficient ways to manage and distribute content, and accelerating the monetization of assets and data.

Lifecycle Streams

Traditionally, the Media & Entertainment (M&E) industry has fallen into 4 lifecycle streams:

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Media and Entertainment Has Changed Forever:
How Cloud Computing Accelerates a Competitive Edge


M&E brands must embrace advanced technologies to supercharge their business growth opportunities and to stay afloat in today’s changing and competitive landscape.

At 2nd Watch, we look at how a cloud native approach can modernize your content lifecycle, from creation, to monetization.

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Our certified cloud experts have extensive hands-on experience across 5 major categories including:

Media Pipelines

Unified workflows using cloud to improve speed and efficiency of the supply chain, enabling the growing range of formats and distribution channels.

Content Distribution

Enabling direct to consumer and OTT for richer audience experience and valuable viewer profile insights. 

Intelligent Data Catalog

Centralizing the media catalog in the cloud providing the foundation for enriching archives with AI/ML, surfacing unique and relevant content faster, creating memorable audience experiences and realizing new monetization opportunities.

Monetization and Insight

Shifting to direct-to-consumer and OTT to provides an array of new ways to understand and engage audiences, and provide advertisers with organic channels for reaching the right people.

Remote Workflows

Creating virtual studios in the cloud powered by scalable GPU based virtual machines across cloud providers coupled with strong technology partners enabling unique avenues for media professionals to work remotely.

Try Our Solutions


With our cloud services, you get greater flexibility, security, and agility and can spend more time driving your business forward.