Machine Learning Marketing Attribution Solution

Which of your marketing channels are most effective? Which campaigns deliver the best ROI? Where should you invest more?

Developing a marketing attribution model to answer questions like these can be a challenge for even the most seasoned marketers. The machine learning marketing attribution solution from 2nd Watch uses a combination of data science and data architecture to design an attribution solution based on your data and your goals.

This solution will enable you to:


  • Identify the best marketing channels based on your definition of success.
  • Provide deeper insights into channel attribution than many standard reporting tools can.
  • Measure individual campaign effectiveness and the impact to the bottom line.
  • Understand your customers’ interactions and help you deliver a more personalized experience.
  • Optimize your marketing budget and maximize marketing ROI.

With a machine learning marketing attribution solution, you’ll get:


A Custom ML Attribution Model

Creation of a custom data science-driven attribution model to accurately identify your top and bottom marketing channels in terms of ROI.

Centralized Marketing Data

Integration and centralization of multiple data sources to fully track customers along their journey, provide a single view of a customer, and improve reporting.

Marketing Optimization

Marketing optimizations based on the number, sources, and types of customer interactions from past performance.

What We’ll Do:


Conduct stakeholder interviews to understand current methods and factors.


Identify different customer touchpoints and possible conversion events.


Integrate multiple data sources to track customers along their journeys and obtain a single view of a customer.


Assign weights to marketing channels based on conversion events using advanced data science modeling techniques and Markov chains.


Identify the optimal attribution model based on the client needs.

What You’ll Get:


A machine learning model that produces more accurate channel attribution as well as recommendations for the next best action for each lead.


Automated recommendations on the next most profitable customer interventions (at the customer level).


Clear insight into which touch points were most impactful in driving a customer to make a purchase.


A better understanding of the customer journey – from acquisition to various purchases.


Insight on where to spend marketing budget.


A flexible data structure that will provide additional analytical insights.

Technologies That
Work For You

Our tech-agnostic approach means that we can build a machine learning marketing attribution solution with the leading cloud platforms, data management, and data science technologies.

Here are some of the technologies our team will use to build the right solution for your organization.

Get Started Today