Marketing Analytics Solutions
Access the Data You Need When You Need it.
Your customer data contains critical insights that can enable you to quickly respond to changing trends and behaviors. To react to these opportunities, you must eliminate blockers such as time-consuming IT processes. 2nd Watch’s experienced consultants can build marketing analytics solutions to help you remove your reliance on IT and take your marketing data analytics into your own hands.
Customer Data and Digital Marketing Analytics Solutions:
Single Customer View
Consolidate all sources of data, from your CRM to online interactions, to get a 360 view of your customers.
Omnichannel Solutions
Optimize your cross-channel data to uncover the story of a customer’s relationship with your brand.
Predict Customer Behavior
Assess your customers’ past and present behavior to improve targeting and predict trends with digital marketing analytics.
Marketing Attribution Modeling
Identify which campaigns, tactics, and other customer touchpoints are driving conversions, value, and ROI.
Customer Targeting
Develop customer cohorts by demographics, behavior, or other data to predict which campaigns will be most effective.
Machine Learning and AI
Leverage advanced analytics and machine learning to predict which factors will increase your marketing or advertising ROI.
Reliable Access to Your Data
Where We Fit
Your customer data contains critical insights that can enable you to quickly respond to changing trends and behaviors. To react to these opportunities, you must eliminate blockers such as time-consuming IT processes. 2nd Watch’s experienced consultants can build marketing analytics solutions to help you remove your reliance on IT and take your marketing data analytics into your own hands.
Data Science for Marketing
Machine Learning Marketing Attribution
Which of your marketing channels are most effective? Which campaigns deliver the best ROI? Where should you invest more? Data analytics for marketing can help you answer these questions. In particular, our machine learning marketing attribution solution enables you to quickly and consistently analyze data across your marketing channels to answer these questions and more.
Marketing Analytics Starter Pack
In 3-5 weeks, 2nd Watch will create a customized marketing analytics solution, working alongside your team. We will outline a marketing analytics strategy, develop an analytics and marketing dashboard, uncover new insights, and outline a technology architecture to automate and expand your dashboard’s capabilities.
Marketing Analytics Solution Benefits
Improve Results with Your Marketing Data
- Improve customer segmentation and cohort analysis.
- Create accurate attribution models with centralized information.
- Visualize how all marketing channels work together to inform campaigns.
- Use machine learning to anticipate customer needs/preferences.
- Personalize and automate marketing campaigns.
- View the customer journey across all company platforms.
Featured Marketing Clients and Accolades
