Marketing Analytics Starter Pack

Take the first step toward better data insights and deeper customer analytics.

With an abundance of data at your fingertips, getting a handle on your customer analytics can often feel overwhelming.

2nd Watch’s Marketing Analytics Starter Pack provides an easy way to get started or expand your current capabilities.

In 3-5 weeks, 2nd Watch will work alongside your team to create a customized analytics strategy, develop a marketing analytics dashboard, uncover new insights, and outline a technology architecture to automate and expand your dashboard’s capabilities.

The Benefits of a Marketing Analytics Starter Pack:

Analytics Visualization

A marketing and customer analytics dashboard with the KPIs that matter most to your organization.

Data Discovery

Advanced data collection and analysis that yields reliable and accurate customer insights.

Tailored Roadmap

A clear roadmap for your marketing team to expand analytics and implement or improve report automation.

Comprehensive Training

Business user training on how to use your marketing dashboard(s) and how to refresh the data for the most up-to-date insights.

During a typical Marketing Analytics Starter Pack engagement, we’ll work closely with your team to optimize your customer analytics by:


Analyzing Your Data

Dig into your data to better understand the available sources, metrics, and potential gaps.


Creating Customer Personas

Create data-driven customer personas for more targeted analysis.


Constructing a Data Set

Build and clean a temporary data set to gain immediate insights.


Creating Dashboard(s)

Construct a custom dashboard to uncover customer insights and train business users on how to use the dashboard(s) to answer their questions and inform decision-making.


Tailoring a Roadmap

Lay out a roadmap and timeline for building a process to automatically update your dashboard(s) every hour/day/week/month and bring in more data to enrich dashboard insights.

A Tech Stack That
Works for You

Our tech-agnostic approach means that we can build a solution with the leading cloud platforms, data management, and analytics technologies.

Here are some of the technologies our team will use to build the right marketing analytics solution for your organization.

Get Started Today

Automating your customer analytics capabilities is the key to unlocking valuable insights within your dashboards. Leverage 2nd Watch to help you map, create, and implement this automation with our Marketing Analytics Starter Pack.